2026 Social Media Video Specs Guide
The social media landscape changes fast. Platforms are constantly tweaking their algorithms and interfaces, which means the "perfect" video specs from last year might be cutting off your captions today. We've compiled the definitive guide to video specs for 2026 to ensure your content looks pixel-perfect on every screen.
TikTok Specifications
- Aspect Ratio: 9:16 (Vertical)
- Resolution: 1080 x 1920 pixels
- Max Length: 30 Minutes (New in late '25)
- File Type: MP4, MOV
Pro Tip: TikTok now prioritizes longer-form educational content. Don't be afraid to go over the 1-minute mark if the value is there.
Instagram Reels Specifications
- Aspect Ratio: 9:16 (Vertical)
- Resolution: 1080 x 1920 pixels
- Max Length: 15 Minutes
- Cover Photo: 1080 x 1920 (Show in Grid: 1:1)
Important: Remember that the "Title Safe Area" on Reels has shrunk slightly due to new engagement buttons on the right. Keep text away from the edges!
YouTube Shorts Specifications
- Aspect Ratio: 9:16 (Vertical) or 1:1 (Square)
- Resolution: 1080 x 1920 pixels
- Max Length: 60 Seconds
- Looping: Yes (Ensure seamless start/end)
Trending: Looped videos that trick the viewer into watching twice are performing exceptionally well in 2026 algorithms.
Quick Reference Cheat Sheet
| Platform | Dimensions | Max Length |
|---|---|---|
| TikTok | 1080 x 1920 (9:16) | 30 Mins |
| Instagram Reels | 1080 x 1920 (9:16) | 15 Mins |
| YouTube Shorts | 1080 x 1920 (9:16) | 60 Secs |
| LinkedIn Video | 1080 x 1350 (4:5) | 10 Mins |
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